What happens when you get the deans of four top US business schools in the same room for a discussion about the future of both the MBA degree and management education as a whole?
Columbia Business School found out at a recent panel event, entitled ‘What’s Next in Management Education?’ Arranged as part of CBS’s centennial celebrations, the school’s dean, Glenn Hubbard was joined by his peers at Wharton, Stanford GSB and Harvard Business School in assessing the value of an MBA today, the merits of teaching entrepreneurship and the role business schools are set to play in the future.
MBA ROI discussed by Columbia Business School panel
What’s really going to happen to the MBA? These business school leaders remain convinced both of the degree’s value and the its return on investment (ROI), but Hubbard stated his belief that “you will see a smaller and smaller number of schools providing the traditional MBA,” while adding that we should expect to see “much more education outside the traditional MBA.”
This might mean more nontraditional courses as well as a continuing expansion in the number of options available in non-degree, preparatory and online formats. Of course, while these forms of business education can offer clear benefits to an individual, measuring their ROI is likely to prove far more difficult than those calculations associated with the MBA. At the Columbia Business School event, HBS dean, Nitin Nohria, referenced case studies in which MBA ROI (for those studying at a top school) was found to be more than 20% after just five or 10 years. (For more on MBA ROI, you can take a look at QS’s separate calculations for those who study in North America and Europe).
Increasing access to education and affordability, however, are still factors those who offer the traditional MBA will want to be mindful of, according to these panelists. This means that top schools’ will continue to invest in - and experiment with - the use of technology and online learning. In this sense, virtual programs don’t have to undermine a school’s on-campus offerings, in the mind of the Wharton School’s dean, Geoffrey Garrett. “We can use technology as a way to provide affordable access to high-quality business education in a way that, to my mind, isn’t zero-sum with what we do on campus.” It’s a question of numbers for Garrett, who points out that there’s no way school campuses can absorb the extent to which the “aspirant global middle class” is expanding.



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